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The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
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Starbucks' Expedition for Change Launches With Gather.com Cross-Promotion
Prizes for the best essay or video are a three-day Expedition to Costa Rica to work as part of an Earthwatch Institute research team and a Nokia Nseries video phone to photograph, shape, and share the experience. Twenty winners will work at Coope Tarrazú, a coffee cooperative in central Costa Rica to analyze factors crucial to coffee farmers and encourage more sustainable farming practices. Two of them will be members of the social network, Gather, which is cross-promoting the contest. Excellent all around! More marketers need to think about cross promoting. This kind of cooperation is simple and effective, but vastly under-utilized in social media. Categories:
Ad targeting, Alternative Marketing, Internet strategy, Marketing Strategy, Reality Marketing, Social Media, Social Media Marketing, Trends, Viral Marketing
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Starbucks Earthwatch Expedition Gather.com social media marketing cross promotions trends Internet strategy sustainability
BL Ochman
| Apr 3 07 5:09
| TrackBack (0)
CommentsActually, 13-day trip! Posted by: Lisa at May 10, 2007 2:31 PM Post a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
A new Contact: BL (at) whatsnextonline (dot) com
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Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers
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| B.L.'s flickr photos |
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