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Starbucks' Expedition for Change Launches With Gather.com Cross-Promotion
Prizes for the best essay or video are a three-day Expedition to Costa Rica to work as part of an Earthwatch Institute research team and a Nokia Nseries video phone to photograph, shape, and share the experience. Twenty winners will work at Coope Tarrazú, a coffee cooperative in central Costa Rica to analyze factors crucial to coffee farmers and encourage more sustainable farming practices. Two of them will be members of the social network, Gather, which is cross-promoting the contest. Excellent all around! More marketers need to think about cross promoting. This kind of cooperation is simple and effective, but vastly under-utilized in social media. Categories:
Ad targeting, Alternative Marketing, Internet strategy, Marketing Strategy, Reality Marketing, Social Media, Social Media Marketing, Trends, Viral Marketing
Tags:
Starbucks Earthwatch Expedition Gather.com social media marketing cross promotions trends Internet strategy sustainability
BL Ochman
| Apr 3 07 5:09
| TrackBack (0)
CommentsActually, 13-day trip! Posted by: Lisa at May 10, 2007 2:31 PM Post a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
A new Contact: BL (at) whatsnextonline (dot) com
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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