Mitchum Strikes Up the Armpit Band and You Can Join
Mitchum's new armpit orchestra has made its debut and you can upload your headshot to join the band. Learn a song or record one of your own for the band to play. You can play the Mitchum Man-o-meter game, and, on yeah: yawn, you can look at, but not buy, their products. No coupons. No co-promotions with other Revlon products. Yawn.
The games are fun, but what about selling some Mitchum?
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.