Mitchum Strikes Up the Armpit Band and You Can Join
Mitchum's new armpit orchestra has made its debut and you can upload your headshot to join the band. Learn a song or record one of your own for the band to play. You can play the Mitchum Man-o-meter game, and, on yeah: yawn, you can look at, but not buy, their products. No coupons. No co-promotions with other Revlon products. Yawn.
The games are fun, but what about selling some Mitchum?
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations