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Mitchum Strikes Up the Armpit Band and You Can Join

mitchum.pngMitchum's new armpit orchestra has made its debut and you can upload your headshot to join the band. Learn a song or record one of your own for the band to play. You can play the Mitchum Man-o-meter game, and, on yeah: yawn, you can look at, but not buy, their products. No coupons. No co-promotions with other Revlon products. Yawn.

The games are fun, but what about selling some Mitchum?



BL Ochman | Apr 23 07 10:52 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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