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Melamine May Be In Baby Forumula, Energy Bars and Breads

baby.pngAccording to various media reports, the FDA - already testing wheat, rice and corn gluten for melamine - is expanding testing of imported ingredients and finished products that contain cornmeal, soy protein, rice bran and corn gluten. Those ingredients can be found in products including breads, pastas, pizza dough, baby formulas, protein shakes and energy bars.

The NY Times (sub required) reports "It is common in the United States to take pet food that does not meet quality standards and reconstitute it into livestock feed, Stephen Sundlof, the F.D.A.’s chief veterinarian, said in a conference call with reporters."

There are, as we have been learning, just about no standards for pet food and the pet food that is deemed unfit is fed to livestock in the human food supply chain.

Why isn't this the top story in every media outlet in the US?

What will it take to get this massive issue top of mind?


Categories: Pet Food News
BL Ochman | Apr 25 07 4:04 | TrackBack (0)

Comments

Well, there's a good argument for breastfeeding. But then moms are ingesting these toxins and passing it to babies anyway.Ugg.

BL, I too am amazed that there is not a hue and cry over this issue. Maybe we are too busy stuffing ourselves with low-cost burgers and pizza to notice. Sad,eh?

Posted by: Donna Papacosta at April 25, 2007 4:52 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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