Japan's New Marketing Concept - Hello Kitty Airline
Here's something new in airline marketing: Japan's Hello Kitty Airline. Certainly is adorable, although I'm not sure adorable is what I want from an airline.
You can book your flight right on the site. I wonder if they're pet-friendly?
While we're on the subject of cats, here's one who ought to have his own music school.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.