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Tom's Shoes: A Fantastic Example of Giving. Buy Tom's Shoes Right Now!

I love Tom's Shoes! In fact, I just bought a red pair. They're only $38 and they come in lots of colors and patterns including some limited edition, hand-painted ones ($68).

I bet new media visionary and shoe painter extraordinaire Howard Rheingold would love to paint a pair!

With every purchase, the company gives a free pair to indigent children in Argentina. Many had never had shoes before. Tom's gave away 8,000 pair in the last six months, according to the site.

Founder, shoe designer and "chief shoe giver" Blake Mycoskie's blog has videos and the company story.

Giving back is definitely a trend, but this is the most extraordinary example I've seen online. Bravo!

Go buy some Tom's Shoes!!!!

Categories: Alternative Marketing

BL Ochman | Apr 5 07 2:18 | TrackBack (0)

Comments

That is good to see. We like an example where we can't be cynical no matter how hard we try. There aren't many. Way to go Tom!

Hugs,
Buns and Chou Chou

Posted by: Buns and Chou Chou at April 6, 2007 10:52 AM

Hey everybody
If you want free shipping online...please use the promotional code JOSIEC and feel free to tell everyone about it..it should be relevant this whole summer, using it would really help me and TOMS out
thanks

Posted by: Josie at June 12, 2007 6:00 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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