Hill & Knowlton Blog Tells Flaks to Beware of Bloggers (and Me)

Nice one. I love a good checklist -- they appeal to my "process orientation" ;-) Really!

As it happens, I thought of my post as saying "beware of yourself" rather than a "beware of bloggers". It's too too easy to shoot yourself in the foot by making crass assumptions and moving too quickly.

Here's another strategy: Know the difference between "your" and "you're."

Sorry, Steven -- grade-school errors like that from a big-ticket agency like H+K are simply inexcusable.

If that kind of error is in your pitch, your pitch is in the trash.

I like # 6

Typo corrected. Thanks for the pick-up.

Hi B.L.,

Here's a bone-head move I see all the time from PR agencies. My clients are continually pitched by PR agencies who work for the competitors. Their [sic] unbelievably sent press releases a day or two before going public over the wire. What makes this unbelievable is that for transparency sake the client's logos are highly visible all over the blog. But I guess that's not transparent enough for PR peeps.

I've played with the idea of posting a list of the worst offenders on our own blog but that would only get the 20 yr-old intern that the agencies have put in charge of their client's online reputation fired. It would also end the unintentional flow of business intelligence **oxymoron alert**.