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DeSmog Blog Exposes the Politically-Driven Watering Down of Global Warming Warnings

warming.pngDeSmog Blog looks at the public relations industry and its influential role in the issue of global warming.

"Mainly," it says, "we look at how some of those within the PR industry in North America and the UK have been using PR practices for unethical purposes in a bid to confuse the public about the realities of global warming."
Numerous papers reported complaints from scientists that government spin doctors had gotten into the recent Intergovernmental Panel on Climate Change report and softened the dire warnings of famine, drought, flooding and extinction

Here, DeSmog Blog runs a comparison of a leaked version of the summary and the final summary of the way a recent report on global warming was watered down for political gain.

And, in a great example of contextual marketing gone awry, a Google ad on the blog leads to a book about Global Warming: why it is the Left's last best chance to gain a stranglehold on our political system and economy...
and how we can fight back https://www.conservativebookclub.com/Join/SingleBookJoin.asp?sour_cd=sb242az&prod_cd=c7020

The project’s co-founder is a Canadian PR veteran of over 30 years named James Hoggan, owner of Hoggan and Associates.


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BL Ochman | Apr 25 07 4:37 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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