Dear PR People: Please Do Not Blather

A 754-word email pitch from hell I got today is actually about something cool. JetBlue is sponsoring a three-city rock tour. The publicist, who shall remain nameless, says it's "something [she] personally, will DEFINITELY be attending!" The company they're doing this with is "The company (which formally changed it’s name to Going.com yesterday from HeyLetsGo)" Oy vey. I wonder what their name was on Tuesday.

Dear PR People: Please make your pitch in a couple of quick sentences, without superlatives, CAPS for emphasis or lots of exclamation points.

Explain WTF it is you're writing about in the first sentence as artfully as possible. Do not blather on.

"without superlatives, CAPS for emphasis or lots of exclamation points."

Exactly. Expert advice by my college journalism teacher was something to the effect that, your writing and the point you want to make should stand on itself, without the use of italics, exclamation points, etc.

Where oh where has the craft in WRITING GONE??!!!!!
Mike

Not to mention, without using the contraction "it's" in lieu of "its."

Changed "it's" name? Oy vey indeed!

Thank you, there are not enough posts on this subject...are they not teaching basic English composition in colleges anymore?