"I'm very reluctant to dismiss Twitter as a passing fad, aware that many people said that about blogging, and I was sure they were wrong, and they were. Whenever so many people are so excited about something there must be some substance. It's the same reasoning that makes me reject the idea that George W. Bush is stupid. You don't get to be President and be stupid, and nothing frivolous gets to be as popular as quickly as Twitter has."
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.