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Hey Splenda! You Missed Splenda-Sucks.com

Sustainable is Good points out that splendakills.com, victimsofsplenda.com, splendatoxicity.com are among the nearly 300 domain names owned by Tate & Lyle the manufacturer of Splenda and Johnson & Johnson, the co-developer. They missed splenda-sucks.com.It's available. Or it was when I wrote this post.

"The mere fact a major company owns domain names associated with its star product that include the words, “kills,” “victims,” “toxicity,” “dangers,” “not so safe,” “sucks,” and many others is rather alarming....Is there something these companies know about Splenda® that make them feel the need to buy all these domain names before someone else can? "

via Seth Godin

Categories: Alternative Marketing, Business Communications, Business Ethics, Customer Service Issues, Internet strategy, Marketing Strategy, Word of Mouth

BL Ochman | Mar 16 07 5:28 | TrackBack (0)

Comments

They missed a few others as well - your example underscores that point perfectly. What an interesting look at trying to deal with negative websites related to their product, Splenda. Who came up with idea to buy "victimsofsplenda.com" ?
- rider

Posted by: Sustainable is Good at March 24, 2007 9:02 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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