Yay! Fortune Breaks Story on Coldwell Banker in Second Life
David Kirkpatrick reports that Coldwell Banker ( one of the nation's largest real estate brokerage firms) opened a virtual real estate sales office to sell virtual land at 9 a.m. today. "The company released the information exclusively to Fortune," he wrote.
Ahem, It wasn't exactly an exclusive. Coldwell Banker also put out a press release on BusinessWire. But it's great that Fortune is following the metaverse closely.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations