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Snickers Superbowl Ad Doesn't Satisfy - and It's Gone

The NY Times reports that the Snickers commercial has been withdrawn from their TV schedule because so many groups found it offensive. It's also gone from the advertising page of Snickers' website. And Snickers obviously didn't satisfy because the Snickers Satisfies page with the ad and alternate endings for which viewers could vote is also gone.

None of the Superbowl ads, IMO, were memorable -- like earlier years' ads for Fed Ex, Apple and Bud.

The difference is that now the ads continue to be discussed online for weeks. In the past they just kind of faded from print view.

Jim Nail points out in a comment on Peter Kim's blog that "YouTube is getting more CGM discussion than any of the advertisers -- and they didn't have to spend $2.6 mil"

Dorito's Live The Flavor, CGM commercial is on YouTube's home page as the favorite of voters to date.

Categories: Advertainment

BL Ochman | Feb 6 07 11:10 | TrackBack (0)

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If you want to know more about the Mars family, the people behind Snickers, diabetes, amd childhood obesity in the USA, as well as slave labor in thrid world countires, you should read this pair of books. I know these people personally, and they're monsters. These are the books they DON'T want you to see...The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, by Joël Glenn AND Crisis in Candyland: Melting The Chocolate Shell of the Mars Family Empire by Jan Pottker http://www.epinions.com/content_68791930500

Posted by: Bloke at February 13, 2007 3:24 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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