Kraft Launches Play With Food Site

Hey, it's Friday, and yes I did spend 20 minutes watching marshmallows, eggs, Christmas lights, and gummy bears cook in the microwave. And so will you.

I also tried feeding the hungry college student, who, a la Subservient Chicken, will eat anything you give him. (Almost.) All that and more on Kraft Easy Mac Cups (microwaveable, natch) new sure-to-go-viral site.

It's all strange enough to be compelling, and silly enough to make you want to tell someone about it. But will it sell macaroni and cheese? I feel more kindly toward Kraft in general, but have no desire to eat the Mac Cups - which I am sure are full of chemicals -- after visiting the site. Do you?