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Roanoke Times' Great Recruitment Ad Makes Me Want to Apply

roanoke.pngAmy Gahran is right, this Roanoke Times recruitment ad is the coolest job ad ever. The sure-to-go-viral ad begins with Roanoke Times multimedia editor Seth Gitner banging on your monitor to get your attention, and then explaining the position and the ad.

It's the first time I've ever seen a recruitment ad that actually was creative and fun, like the person they say they are seeking. Don't miss it.

Hey, I have a J degree! Is Roanoke dog-friendly? (Benny Bix Ochman Labradoodle Puppy asked that question.)

I guess if I move there Ill have to learn to mumble "Roanoke" like everyone in the ad.


Categories: Ad targeting
BL Ochman | Feb 27 07 5:17 | TrackBack (0)

Comments

no worries I got a dog here in the ole 'noke.

-seth

Posted by: Seth Gitner at February 27, 2007 9:41 PM

Great idea Seth. However the flash/stream is brutally choppy on my OK computer (unintended shout out to Radiohead). However, I'm still sending this one to my nervous newspaper friends.
Cheers, Adam

Posted by: Adam Zand at February 28, 2007 12:25 PM

If Roanoke can become "Rono," I'm going to start calling Minneapolis "Mipl."

Posted by: Mike at March 1, 2007 10:48 AM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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