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Roanoke Times' Great Recruitment Ad Makes Me Want to Apply

Amy Gahran is right, this Roanoke Times recruitment ad is the coolest job ad ever. The sure-to-go-viral ad begins with Roanoke Times multimedia editor Seth Gitner banging on your monitor to get your attention, and then explaining the position and the ad.

It's the first time I've ever seen a recruitment ad that actually was creative and fun, like the person they say they are seeking. Don't miss it.

Hey, I have a J degree! Is Roanoke dog-friendly? (Benny Bix Ochman Labradoodle Puppy asked that question.)

I guess if I move there Ill have to learn to mumble "Roanoke" like everyone in the ad.

Categories: Ad targeting

Tags: Roanoke Times recruitment ad ad targeting

BL Ochman | Feb 27 07 5:17 | TrackBack (0)

Comments

no worries I got a dog here in the ole 'noke.

-seth

Posted by: Seth Gitner at February 27, 2007 9:41 PM

Great idea Seth. However the flash/stream is brutally choppy on my OK computer (unintended shout out to Radiohead). However, I'm still sending this one to my nervous newspaper friends.
Cheers, Adam

Posted by: Adam Zand at February 28, 2007 12:25 PM

If Roanoke can become "Rono," I'm going to start calling Minneapolis "Mipl."

Posted by: Mike at March 1, 2007 10:48 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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