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Wal-Mart Featured in Scores of YouTube Videos
"Wal-Mart itself hasn't had much success with social media. The retailer's previous efforts have come up short -- its aim to build a website to attract teenagers at the Hub, a quasi-social-networking site, shut down just three months after being launched. Another Wal-Mart site introduced this holiday season, toyland.walmart.com, attracted the ire of commercial watchdog groups for its blatant cajoling of children to e-mail adults their holiday wish lists. "Oddly enough, YouTube lists 48 videos shot in or about Wal-mart. And Playboy has "See the hot girls from Wal Mart nude and watch out for falling panties." I imagine that these videos are keeping plenty of Wal-mart and YouTube lawyers gainfully employed. Categories:
Social Media
BL Ochman
| Jan 3 07 11:56
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About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
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