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Wall St. Journal Has Subscription Offer Ass Backwards

This offer from The Wall St. Journal annoys the hell out of me. It's insulting. And ass-backward.

I used to subscribe to the Journal both print and online. The combined sub was $200-something a year. I subscribed to the print edition for 20 years, so I'm what you'd call a loyal WSJ customer.

And now that I don't get the print edition, they offer me a combined sub of $99, which is what I paid for just an online sub a couple of months ago.

Helloooo Wall St Journal: you should give long-time loyal customers the best possible deal all the time.

Categories: Customer Service Issues, Dead Tree Journalism, Worst Practices

Tags: Wall St Journal Wall Street Journal customer service issues

BL Ochman | Jan 30 07 3:38 | TrackBack (0)

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I'm glad I'm not the only one who has noticed how idiotic and insulting their subscription offers are. I've actually subscribed three times, pinging back and forth between my name and my wife's name, because the deal they offer me as a subscriber is double what I paid the last time around. So I cancel, let it lapse for a while, then take the "introductory offer" that any schumck on the street gets from a card that fell out of SmartMoney. Don't their marketing people read the marketing section of their own paper?

Posted by: Tim L. at January 30, 2007 8:59 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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