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Hugh Macleod's Notes on Blogging: Spot On

hugh_blog.pngThe always passionate Hugh Macleod has a treatise on blogging that includes some real gems
"1. The First Rule of Blogging: “Blogs don’t write themselves.”

I've always said that most people would rather have root canal than write something short and pithy every day. Because blogging is actually hard work.
"6. Blogging is a great way to make things happen indirectly.
18. If your goal is to have a large, influential online readership, I’d say give yourself five years.
34. Anybody who harbors the idea that Madison Avenue EVEN SLIGHTLY understands the internet is a fool."
Amen.

I'd add that you:
- Need to be willing to research your content on a continual basis: online, in person, and on the phone (gasp, actually calling humans and talking to them instead of just shooting off an email.)
- Don't blog unless you love doing it. Otherwise it soon will be a demanding task master.

Related: How to Write Killer Blog Posts


BL Ochman | Jan 15 07 1:48 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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