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Reasons Not to Bet on Second Life

Second Life bashing has become a sport of late. And now there are rumors that Google, IBM and/or eBay will introduce a virtual commerce form of virtual reality. You can be sure they won't require a complicated download or interface. But don't hold your breath for one that really takes off.

Virtual reality is still an idea waiting for a neural interface technology, and it won't look anything like Second Life, which is basically a game that is disliked by most people who try it, says Clay Shirky at Valley Wag:

"One of the basic promises of virtual reality, at least in its Snow Crash-inflected version, is that we will be able to re-create the full sense of being in someone's presence in a mediated environment. This has been a human desire at least since Shamash appeared to Gilgamesh in a dream.

Re-stated in technological terms, this version of virtual reality is a belief that communications will finally become an adequate substitute for travel. We have been promised that this will soon be achieved with current technology since ATT demoed a video phone at the 1964 World's Fair."


BL Ochman | Jan 31 07 2:34 | TrackBack (0)

Comments

I could continue to bash - http://onereaderatatime.blogspot.com/2006/12/second-life.html - but its wasted breath. Those who enjoy second life should and will continue.

When I want frustration I'll take the first life way every time - matching wallpaper seams! I agree BL - virtual reality will feel very different than crashing screens every 8 minutes. Maybe we'll experience, maybe not. Maybe ebay figures out a way that when I'm "the winning bidder" the item materializes on the front porch? :)

Posted by: Bob Glaza at January 31, 2007 6:13 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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