The one-liner entries describing women's life in the fast lane experiences fuel the ads on 20 blogs, where click thru rates as high as 1.7% are driving traffic to the contest.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.