PayPerPost Hires SSPR

Controversial Pay Per Post has hired the PR firm SSPR . The pitch:

I can arrange an interview with Ted Murphy, founder of Orlando-based PayPerPost, a controversial company that pays bloggers to write about products and other companies.

Yet, on the other side of the coin, many feel the real purpose of the service is to help advertisers boost their search rankings. Objective: the more bloggers writing about the company or product, the higher the company will go in the rankings.

Please contact me if you are interested in an interview with CEO Ted Murphy to discuss.

I'm going to interview him for a MarketingProfs case study. Should be interesting.

Blogging and Social Media are excellent ways to boost your search rankings, but you need more than content. You need a mix of proper blog configuration, ping places, plugins, etc. AND good content.

I guess the ethical issue on content production will sort itself out. Don't tell me corporate blogs are not sometimes ghost written by in-house copywriters, is there a difference if it's through a service. I guess an issue I would have if these bloggers that are being paid are writing in their own blogs or other blogs touting a service just because they were paid to do so.

Here is a good explanation of how blogs with good content often go unread and are not even visible in searches