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Microsoft Laptopgate Continues

Media Post: PUBLIC RELATIONS FIRM EDELMAN HAS once again roiled the blogosphere
Chris Abraham: Andy Sernovitz of WOMMA Blames the Victims in Edelman Controversy
Andy Sernovitz: I was misquoted by MediaPost

For the record: I was quoted absolutely correctly by Media Post. :>)

eCommerce News: In what marks one of the new year's first public relations blunders, Microsoft's (Nasdaq: MSFT) Latest News about Microsoft move to buddy up with bloggers has backfired.
CIO Today: Microsoft: People love it or hate it. When the world's largest software Relevant Products/Services maker recently sent free laptops preloaded with Windows Vista to 90 bloggers, the act did little to bulk up its list of friends.

The questions that remain:
- How will reviews by the bloggers who got the freebies be identified by Microsoft in advertsing and marketing
- Will Edelman finally get a clue on how the blogosphere works? This wasn't the first time they ran into an ethical problem on Microsoft PR


Categories: Business Ethics
BL Ochman | Jan 2 07 12:52 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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