Media Post: PUBLIC RELATIONS FIRM EDELMAN HAS once again roiled the blogosphere Chris Abraham: Andy Sernovitz of WOMMA Blames the Victims in Edelman Controversy Andy Sernovitz: I was misquoted by MediaPost
For the record: I was quoted absolutely correctly by Media Post. :>)
eCommerce News: In what marks one of the new year's first public relations blunders, Microsoft's (Nasdaq: MSFT) Latest News about Microsoft move to buddy up with bloggers has backfired. CIO Today: Microsoft: People love it or hate it. When the world's largest software Relevant Products/Services maker recently sent free laptops preloaded with Windows Vista to 90 bloggers, the act did little to bulk up its list of friends.
The questions that remain:
- How will reviews by the bloggers who got the freebies be identified by Microsoft in advertsing and marketing
- Will Edelman finally get a clue on how the blogosphere works? This wasn't the first time they ran into an ethical problem on Microsoft PR
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations