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Author Karen Quinn Launches Wife in the Fast Lane Online Contest
The contest asks entrants - who don't have to be wives, or for that matter, female - to share a scene from their fast lane lives with a video, essay or a quick one-liner. A volunteer panel of judges will pick the top 10 entries in each category and then all registered members will pick the winners. A blog advertising campaign on top Mommy and book blogs promotes it. A Twitter page has been set up as a community for people participating in the contest and following the entries. The contest runs on WordPress blog software. Prizes include a conference call with Karen Quinn for aspiring writers among the winners, and a call with the screen writer of the upcoming film about the book for the top video winners. Surprise interim prizes will provide incentives to registered members of the contest community. Entries are already coming in! Categories:
Alternative Marketing, Blog Advertising, Books, Cross Media, Internet strategy, Marketing Strategy, Peer to peer, Publishing, Social Media, Social Media Marketing
Tags:
Wife in the Fast Lane Karen Quinn's Wife in the Fast Lane Contest alternative marketing social media marketing blog advertising publishing Karen Quinn Twitter
BL Ochman
| Jan 10 07 3:21
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I'm in the process of launching Contact: BL (at) whatsnextonline (dot) com
212.369.8312
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
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