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Ford Bold Moves Final Episode - Still Clueless

Episode 30 of Ford's Bold Moves advertorial campaign airs today, and it proves definitively that Ford deserves its fate. There is not one word - not even one single freaking word - in the wrap-up video about fuel efficiency. Or the environment. What planet are these people living on?

In my book, that negates any good the campaign may have done. I pity Ford's stockholders if focusing on what the cars look like is the way Ford sees the future.

Categories: Alternative Marketing, Worst Practices

BL Ochman | Jan 8 07 6:42 | TrackBack (0)

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so let me guess, they will (prediction coming) HAVE to Fix Or Repair Daily their ongoping campaign???

Next thing you know, will Edsel "Peugeot" Ford XIV take over the reigns of Henry's skeleton of a company?

Bob "My First Car was a Pinto" VL

Posted by: Bob Van L at January 9, 2007 4:52 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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