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Ford Bold Moves Final Episode - Still Clueless

ford_bold_move_final.pngEpisode 30 of Ford's Bold Moves advertorial campaign airs today, and it proves definitively that Ford deserves its fate. There is not one word - not even one single freaking word - in the wrap-up video about fuel efficiency. Or the environment. What planet are these people living on?

In my book, that negates any good the campaign may have done. I pity Ford's stockholders if focusing on what the cars look like is the way Ford sees the future.


BL Ochman | Jan 8 07 6:42 | TrackBack (0)

Comments

so let me guess, they will (prediction coming) HAVE to Fix Or Repair Daily their ongoping campaign???

Next thing you know, will Edsel "Peugeot" Ford XIV take over the reigns of Henry's skeleton of a company?

Bob "My First Car was a Pinto" VL

Posted by: Bob Van L at January 9, 2007 4:52 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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