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Charity Bike Rider Promotes His Cause With YouTube and Digg

8wishes.jpgPre-Internet, this might have been a three-paragraph story on page 48 of your local paper. But the Internet has given everyone the tools to reach for the stars, and that's exactly what Paul Sanchez (seen here on the Today Show) is doing.

Sanchez biked 10,000 miles solo, with only $750 and his gear, to raise awareness and funds for children with dyslexia and learning differences. His video of the trip is on YouTube. Now he's got eight wishes he wants to accomplish in 30 days - and none of them are simple. After you watch his video, he asks if you'll Digg the story because he thinks that could send him 100,000 views for the video. And one million views is one of his wishes. I have no idea what made him do it, but I hope he gets his wishes.


Categories: Marketing Strategy
BL Ochman | Dec 11 06 7:33 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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