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Charity Bike Rider Promotes His Cause With YouTube and Digg

8wishes.jpgPre-Internet, this might have been a three-paragraph story on page 48 of your local paper. But the Internet has given everyone the tools to reach for the stars, and that's exactly what Paul Sanchez (seen here on the Today Show) is doing.

Sanchez biked 10,000 miles solo, with only $750 and his gear, to raise awareness and funds for children with dyslexia and learning differences. His video of the trip is on YouTube. Now he's got eight wishes he wants to accomplish in 30 days - and none of them are simple. After you watch his video, he asks if you'll Digg the story because he thinks that could send him 100,000 views for the video. And one million views is one of his wishes. I have no idea what made him do it, but I hope he gets his wishes.


Categories: Marketing Strategy
BL Ochman | Dec 11 06 7:33 | TrackBack (0)

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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers


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