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Japanese Health Ministers Blog Their Weight Loss Live

japanese_diet.pngTwo top officials of Japan's health ministry have been put on a public diet that they'll blog about to show how to take action against obesity.

Vice-ministers Noritoshi Ishida and Keizo Takemi, neither of whom are particularly chubby, have pledged to shed at least 11 lb each over the next six months.

The posts (in Japanese) will include information on how much exercise the men take each day and what they drink. "I can't run or hide any longer, once the blog starts," Mr Takemi said.


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BL Ochman | Dec 4 06 5:56 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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