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Resident Uproar Leads to Delay in Second Life Land Prices

podcast_island.jpgAfter announcng the other day that private island real estate prices in Second Life would increase 35%, the company has delayed implementation of the price hikes until November 15.

The bottom line: while the Second Life economy generates more than $600,000 a day; membership has topped 1.2 million; and corporations are flocking to take advantage of metaverse marketing opportunities, Linden Labs, creator of Second Life, has yet to turn a profit.

As several commenters noted, the most important thing to residents is to keep the virtual world going. Many have invested countless hours (an average of 150,000 a day are spent there) and money in building spectacular features and places on Second Life.


BL Ochman | Nov 1 06 11:57 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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