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Resident Uproar Leads to Delay in Second Life Land Prices

After announcng the other day that private island real estate prices in Second Life would increase 35%, the company has delayed implementation of the price hikes until November 15.

The bottom line: while the Second Life economy generates more than $600,000 a day; membership has topped 1.2 million; and corporations are flocking to take advantage of metaverse marketing opportunities, Linden Labs, creator of Second Life, has yet to turn a profit.

As several commenters noted, the most important thing to residents is to keep the virtual world going. Many have invested countless hours (an average of 150,000 a day are spent there) and money in building spectacular features and places on Second Life.

Categories: Alternative Marketing, Internet strategy, Reality Marketing, Second Life, Social Media, Social Media Marketing, Virtual Marketing

BL Ochman | Nov 1 06 11:57 | TrackBack (0)

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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