Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Tom Siebert at Media Post quotes me today in his story, "Edelman Urged To Overhaul Wal-Mart Flogs."
He also says: "...last week, agency head Richard Edelman ducked a scheduled appearance at a panel co-sponsored by his agency in Washington, D.C., "Politics, Democracy & the Internet," when activists from Wal-Mart Watch showed up handing out flyers headlined "The Wal-Mart Flog" and chronicling the firm's involvement in the debacle."
Siebert told me that Richard Edelman did not return repeated phone calls for comments.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.