Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



Holy Metaverse Batman! IBM Will Spend $100 Million on Virtual Reality

IBM_SL.jpg Holy metaverse batman! IBM is about to drop $100 million in Second Life and other projects related to 3D virtual worlds according to BusinessWeek (sub required). Reuters reports the amount as $10 million. [Lead paragraph clarified on 11/11]

Big Blue is setting up a new organization to pursue the huge opportunity not only of providing the software, computers and chips that power 3-D worlds; but also in advising clients on how to take advantage of them to market or sell products.

IBM CEO Samuel Palmisano's avatar will become the first Fortune 10 CEO to appear in SL when he takes the stage in a virtual version of China's Forbidden City on Nov. 14 tto address IBMers.


BL Ochman | Nov 10 06 5:49 | TrackBack (0)

Comments

I think you're off by a factor of 10.

Posted by: csven at November 10, 2006 6:58 PM

I think you've added an extra digit there.. Reuters reports $10 million, not $100 million. Still, it's quite significant.

Posted by: Cornelius Puschmann at November 11, 2006 12:52 PM

Businessweek says $100 million in the current issue: "All told, Big Blue plans to spend $100 million on these projects." Maybe Reuters dropped a zero. :>)

Posted by: B.L. Ochman at November 11, 2006 1:18 PM

here's the whole paragraph.

" This isn't all fun and games. IBM foresees a sizable business in providing the software, computers, and chips that power 3-D worlds, and in advising clients on how to take advantage of them to market or sell products. At a real-life town hall meeting for 8,000 employees in Beijing's Great Hall of the People, Palmisano will announce just before his virtual escapade that IBM is setting up a new organization to pursue the business. It's one of a handful of initiatives he'll lay out that emerged from an online "innovation jam" the company held for worldwide employees and business partners in September. All told, Big Blue plans to spend $100 million on these projects.
So it's not all being spent in Second Life. But it relates to it. I corrected the post.

Posted by: B.L. Ochman at November 11, 2006 1:22 PM

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/3515

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories