I don't want the link to this video that demonstrates cross-pollination in social media to be lost in comments. In a comment, Mike Moran included a link to his Machinima entry into the Bazooka Joe contest, which noted it on the contest blog.
The Bazooka contest site has come a long way since my post on Sept. 25. Social media is a learn-as-you-go medium, and lots of campaigns have mis-steps as they begin.
The beauty of this new frontier is that test, get feedback and change can all happen in an real time without enormous expense.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations