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Gaping Void Marketing Manifesto Redux

hugh_fucked.jpgHugh Macleodhas posted the not-to-be-missed 418 word update of his 4500 word Hughtrain Manifesto from 2004.

It begins:

1. The market for something to believe in is infinite.

We are here to find meaning. We are here to help other people do the same. Everything else is secondary. We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human nature.
He also invited readers to submit their own 500 word or less manifestos. You can read them here.

I'm a big fan of brevity, which is why i keep 99% of my posts under 300 words. Who has time to read more?


BL Ochman | Nov 27 06 12:29 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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