Here's another jargon-filled ad about social networking from some clueless agency, I thought when I saw an ad for Cisco's Human Network. But instead, it led me to a wonder-filled tour of some truly extraordinary projects fueled by Cisco technology.
The ad said: "...welcome to a place where wikis, collaborative applications and social networks are making us smarter, better and faster... Because when we're together, we're more powerful than we ever could be apart..."
Yeah, sure, I thought, in my usual jaded way. But guess what! Well, just go take a look. Make sure you have an hour or so....
Too bad the Human Network website is so traditional. Crucial missing elements include a blog or a vlog.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations