Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



Kirkpatrick: Second Life is NOT Over-Hyped

second_life.jpgDavid Kirkpatrick, whose Fortune columns are always on target, says that Second Life is not over-hyped: it's a preview of the future of the Internet.

"That's because what it really may represent is an alternative vision for how to interact with information and communicate over the Internet....Looking at Second Life makes me realize just how much the Web, wonderful and useful as it is, still mimics a print model."
My Money's On a 3D Web Within 5 Years.
I've been telling clients for a while now that the Internet of the future is more likely to look like Second Life's 3D metaverse (my avatar: BL Wandin) where people can interact in real time, than it is to remain the one-dimensional, text-based world we're used to. That's the part of my presentations where executive's eyes glaze over as they think "this has nothing to do with our business." But, as Kirkpartrick (avatar: David Liveoak) explains very well, it surely does.

Whether Linden Labs will be able to overcome Second Life's shortcomings of requiring a software download that corporate servers prohibit, and requiring a level of geekiness way beyond that of most execs, remains to be seen. But one 3D world or another is likely to achieve the scale of Google or MySpace in the Internet's not too distant future. My bet is that it'll happen within five years.


BL Ochman | Nov 10 06 1:03 | TrackBack (0)

Comments

Great post. My bet is it'll happen within 3.

Posted by: Yesterday Demain at November 11, 2006 5:10 AM

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/3514

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories