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The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
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· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
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· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
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Real Life is the Latest Thing in Second Life
Michael Buckbee, a real-life resident of Virginia Beach, Virginia, and founder of the startup Fabjectory, is selling 3- to 7-inch, custom-created real statuettes of digital objects coded by denizens of Second Life. They go for under $100, according to Wired. While many companies, such as Reebok and Starwood Hotels & Resorts Worldwide, have translated real-life products -- shoes and a new hotel chain, respectively -- into the virtual domain of Second Life, few companies have gone the other way. Starbase C3 creates model vehicles from Second Life creations. Recursive Instruments announced plans to turn Second Life objects into works of foam and plastic. But Buckbee's already up and running. Categories:
Alternative Marketing, Best Practices, Internet strategy, Marketing Strategy, New Products, Product Placements, Reality Marketing, Social Media Marketing, Trends, Virtual Marketing
BL Ochman
| Oct 9 06 12:15
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The latest thing in virtual reality is real life. Like I Contact: BL (at) whatsnextonline (dot) com
212.369.8312
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Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers
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