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Real Life is the Latest Thing in Second Life
Michael Buckbee, a real-life resident of Virginia Beach, Virginia, and founder of the startup Fabjectory, is selling 3- to 7-inch, custom-created real statuettes of digital objects coded by denizens of Second Life. They go for under $100, according to Wired. While many companies, such as Reebok and Starwood Hotels & Resorts Worldwide, have translated real-life products -- shoes and a new hotel chain, respectively -- into the virtual domain of Second Life, few companies have gone the other way. Starbase C3 creates model vehicles from Second Life creations. Recursive Instruments announced plans to turn Second Life objects into works of foam and plastic. But Buckbee's already up and running. Categories:
Alternative Marketing, Best Practices, Internet strategy, Marketing Strategy, New Products, Product Placements, Reality Marketing, Social Media Marketing, Trends, Virtual Marketing
BL Ochman
| Oct 9 06 12:15
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The latest thing in virtual reality is real life. Like I Contact: BL (at) whatsnextonline (dot) com
212.369.8312
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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