Joe Jaffe, author of Life After the 30-Second Spot has started a company called Crayon that will concentrate on social media marketing and will be headquartered within Second Life. My friends Shel Holtz and Neville Hobson are giving up their independent practices to join, as is CC Chapman. The launch party is at Crayon Island this Thursday. Best of luck!
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.