Joe Jaffe, author of Life After the 30-Second Spot has started a company called Crayon that will concentrate on social media marketing and will be headquartered within Second Life. My friends Shel Holtz and Neville Hobson are giving up their independent practices to join, as is CC Chapman. The launch party is at Crayon Island this Thursday. Best of luck!
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations