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Second Life Economy "Larger Than Some Countries"

secondlife_time.jpgHard to understand how an interview with Second Life creator Philip Rosedale could be boring, but Toby Sterling at Associated Press asks questions that are (extremely) far from insightful.

The Guardian, on the other hand, has a meaty article that notes:

"Second Life has more than 800,000 registered users, is growing at the extraordinary rate of 20% a month, and is developing an economy larger than those of some real countries"

Other key points:

Music is already big business in Second Life. On Monday, the Hedrons will become the first British band to do a virtual concert in Second Life. This follows the BBC, which has rented an island on the site for music festivals.

Clothing comprises 40% of all purchasable content, most of it branded goods familiar from the real world. Residents also buy and sell software they use online. One created a monorail to get around Second Life and then charged passengers for tickets. A Norwich man sells software that enables avatars to cuddle."


BL Ochman | Oct 8 06 5:17 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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