Walk to Cure Lupus Supported with Not-for-Profit BzzAgent Campaign
Props to Bzz Agent, which normally gets upwards of $50K to mount a buzz campaign, for doing a not-for-profit campaign to benefit the Alliance for Lupus Research.
Systemic lupus erythematosus, more commonly known as lupus, affects more than a million and a half people, and is the leading cause of death among women with autoimmune diseases who are in their childbearing years. I have several friends who are affected by the disease, and it's truly dreadful. Current treatments have awful side effects and there is no cure. More research is desperately needed.
The Alliance for Lupus Research (ALR) dedicated to supporting medical research that will help find treatments and ultimately, a cure for systemic lupus, is sponsoring Walk With Us to Cure Lupus I'm going to the New York walk. Won't you join us?
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations