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Book Publishers Exploring Second Life

Penguin, the first major publisher to join Second Life, has created a marketing plan for the paperback of Neal Stephenson’s 1992 cyberpunk novel Snow Crash in Second Life, The Book Standard reports.

Greene & Heaton, a London-based literary agency, has opened a literary ofice where agent Will Francis (Second Life name Will Fresse) will be available online 7 - 8 p.m. on Wednesdays "to answer questions from residents about landing an agent and taking a book from typescript to publication, and will aim to find new Greene & Heaton clients amongst the communities of writers and artists who 'live' in Second Life (population 1 million and growing). Anyone interested can contact him in the game via the instant messenger system or drop by the office at Hyperborea 107,99,23".

Categories: Advertainment, Alternative Marketing, Internet strategy, Marketing Strategy, Reality Marketing, Social Media Marketing, Virtual Marketing

BL Ochman | Oct 27 06 9:02 | TrackBack (0)

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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