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Yahoo Mail: All Your Email and Contacts Are Gone Forever, and Screw You

yahoo.jpgLike most people I know, I have several email accounts. And perhaps it's just a bad habit, but I have several emails and contacts saved in each account. So I was pretty surprised when I logged into my Yahoo Mail account today. My hundred or so saved mail messages and all of my contacts had been deleted - and my account suspended - because I hadn't logged in for a while. If I don't want that to happen again, they said, I can pay them for a premium account. Yeah, right! I want to give Yahoo Mail money after they deleted my account. And I'm a Yahoo shareholder: I own three shares. Sheesh!

Dear Yahoo!: It would have been nice if you had bothered to tell me -- when I signed up, not after they deleted my mail and contacts - that you would ever do this. I get about 20 Yahoo! News Alerts a day, so I am going to the site and looking at the ads (in case that was what you dickheads were worried about.)

Here's the notice: <

strong>Yahoo! Mail deactivated your mail account because:

* You have not logged into your mail account during the past four months; or
* You have requested that Yahoo! Mail deactivate your account.

What does this mean?

* All email messages, folders, attachments and preferences have been deleted and cannot be recovered.
* All messages sent to nyctapdancer@yahoo.com are being returned to the sender.
* You can still use your Yahoo! ID to access other registered services on Yahoo!.
To reactivate your account, please choose one of the following options:
Reactivate and protect my Yahoo! Mail account in the future
I don't want to risk losing important messages and contact information stored in my mail account. I would like to subscribe to Yahoo! Mail Plus so that my account will not be deactivated again in the future if I don't use it for four months.

Reactivate my account without protection
I know that my account will be deactivated again in the future if I do not log in for a four-month period. I understand that I will risk losing valuable email messages and other important information.


Categories: Worst Practices
BL Ochman | Sep 7 06 2:15 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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