"Why blogs?" asks Mickey Zhttp://mickeyz.net/ in Counterbias.
"it’s the shrinking limits of debate within the corporate-dominated elite media that have inspired many a blogger.
Why blogs? If they can challenge our self-induced stupor and provoke some much-needed action, I ask: “Why not?” (But we better act fast before blogs are co-opted, re-packaged, and sold back to us as the latest “trend.”)
The disadvantage
Bernhard Warner, an ex-Reuters journalist and co-founder of blogging company CustomCommunications.co.uk, told silicon.com: "The disadvantage is if they do it badly they could create something that's uninteresting. ... if their service is bad then they will hear about it from readers."
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations