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Counterbias: Why blogs? Why Not!

"Why blogs?" asks Mickey Zhttp://mickeyz.net/ in Counterbias.

"it’s the shrinking limits of debate within the corporate-dominated elite media that have inspired many a blogger.

Why blogs? If they can challenge our self-induced stupor and provoke some much-needed action, I ask: “Why not?” (But we better act fast before blogs are co-opted, re-packaged, and sold back to us as the latest “trend.”)

The disadvantage

Bernhard Warner, an ex-Reuters journalist and co-founder of blogging company CustomCommunications.co.uk, told silicon.com: "The disadvantage is if they do it badly they could create something that's uninteresting. ... if their service is bad then they will hear about it from readers."


BL Ochman | Sep 15 06 11:16 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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