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Laptop Battery Issues Nothing New. Blogs Made the Difference

laptop_burning.jpgApple Power Book battery problems are nothing new, and neither are recalls because of fire hazards. "Silent" Apple recalls were made in 2004 and 2005 for the same reason. It's a design flaw, and you can be sure that Dell and Apple aren't the only laptops designed that way.

But this time, a photo of a burning Dell laptop made it to the Internet and round the world in a nanosecond. Blogs have made quiet crises impossible and companies are going to have to learn how to respond at the same speed at which news now travels.

Consumer Product Safety Commission bulletin August 19, 2004

Name of product: Rechargeable batteries used in 15-inch PowerBook G4 computers
Units: About 28,000
Computer Manufacturer: Apple Computer Inc., of Cupertino, Calif.
Battery Manufacturer: LG Chem Ltd., of South Korea
Problem: An internal short can cause the battery cells to overheat, posing a fire hazard to consumers.
CPSC Bulletin May 20, 2005:

Name of Product: Rechargeable batteries for iBook G4 and PowerBook G4 computers.
Units: About 128,000 units (in the United States)
Computer Manufacturer: Apple Computer Inc., of Cupertino, Calif.
Battery Manufacturer: LG Chem Ltd., of South Korea
Hazard: An internal short can cause the battery cells to overheat, posing a fire hazard to consumers.
Comments on Gizmodo note that many people are experiencing problems with the Apple Battery Recall support site

MACnn reports that the Japanese government on Thursday ordered Dell and Sony to submit reports to the Japanese trade ministry by the end of August that identify the root causes of the fires and explain the steps each company will take to avoid future incidents.


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BL Ochman | Aug 25 06 6:56 | TrackBack (0)

Comments

I bought a replacement battery for my Dell laptop about a month ago from http://www.laptopsforless.com/laptopbattery/dell-battery and it works great. Is there any reason to think that a replacement Dell laptop battery would be less reliable than the manufacturers?

Posted by: Maggie at September 8, 2006 5:36 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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