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A Really Bad Idea: Marketwire To Distribute Press Releases to Social Media

dunce.gifThe Marketwire press release distribution service has announced that it will now deliver press releases to social media and online community sites like Digg, Del.icio.us and Newsvine. What a bad idea. Read their misguided press release here

The wikipedia definition of social media: "Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.

Digg and Del.icio.us are among the communities where users rank news values and favorite links - not places you buy your way into with a press release.


BL Ochman | Aug 23 06 1:25 | TrackBack (0)

Comments

Im afraid this may be the beginning of a trend with recent movements in the press release wire industry. Everyone is talking viral marketing but trust me viral branding and grassroots PR are reving up in the major corporate world at large. PR cant look back to the old ways now.

Posted by: Rick at August 24, 2006 1:33 PM

I think the first paragraphs of the press release are confusing.

Marketwire is not "delivering" press releases to digg, del.icio.us, etc. They're just adding links that allow people to submit the press release to these social media websites:

"Market Wire enhances the press release with social media links that allow readers to recommend news to other online groups, blogs, message boards and podcasts" (3rd paragraph).

This is a service that PRWeb is already offering.

Now, the challenge is how to write a del.icio.us or digg-able press release :)

Posted by: Constantin Basturea at August 24, 2006 7:44 PM

Actually, it's pretty funny to write a bad press release about press releases.

Since a press release that anyone wants to read, let along DIGG,is rare as hen's teeth, i wouldn't expect press releases to suddenly get newsworthy.

Posted by: B.L. Ochman at August 25, 2006 12:42 PM

Turns out, they WERE actually submitting releases to Digg. They've switched things in the past month or so, but I found out that they got into some hot water for, essentially, spamming the Digg service. Not surprising.

Posted by: Michael O'Connor Clarke at February 11, 2007 10:57 PM

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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers


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