Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



AOL Releases Mountain of User Search Data . Hello Identity Theft

AOL can't seem to get anything right these days. If I were Jason Calacanis, I'd be thinking about looking for another job before the company tanks.

Tech Crunch reports that AOL released data that included 20 million queries by 650,000 AOL users from a 3-month period this year. Says TechCrunch:

"The utter stupidity of this is staggering. AOL has released very private data about its users without their permission. While the AOL username has been changed to a random ID number, the abilitiy to analyze all searches by a single user will often lead people to easily determine who the user is, and what they are up to. The data includes personal names, addresses, social security numbers and everything else someone might type into a search box."
Really scary stuff in the searches includes plans to commit murder, buy drugs, etc.

Official AOL response included:

"This was a screw up, and we’re angry and upset about it. It was an innocent enough attempt to reach out to the academic community with new research tools, but it was obviously not appropriately vetted, and if it had been, it would have been stopped in an instant.
Andrew Weinstein
AOL Spokesperson"

To bury the AOL brand image a little deeper, The St Louis Post-Dispatch reports that AOL won't even cancel the accounts of dead people, even when their family sends the nine month-old obit. As the reporter notes, AOL is "now a punch line on late-night television and in cyberspace."

Of course people whose identity is stolen won't be laughing when thieves get their social security numbers, credit cards numbers and other sensitive data from the released searches.
aol_data.jpg


Categories: Worst Practices
BL Ochman | Aug 7 06 1:46 | TrackBack (0)

Comments

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/3346

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories