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Virgin Viral Campaign Players Vie for Tix to Sold-Out V Festival

contest_viral.jpgThe 2006 Virgin Mobile V Festival in the UK sold out in a hot second. But Digital Media Communications is running an online buzz marketing campaign in which you can win the last remaining tickets in an online game, created by Unit 9. It's DMC's 13th campaign for Virgin.

The game challenges players to parachute onto the last bus to V. Land successfully and you can enter daily prize draws for the final 15 pairs of tickets. It's fun, and a great time waster.

The festival features Radiohead, Morrissey, Faithless, Beck, Razorlight, Kasabian, Paul Weller, Hard Fi, Keane, Groove Armada and many more.


BL Ochman | Jul 26 06 12:53 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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