Virgin Viral Campaign Players Vie for Tix to Sold-Out V Festival
The 2006 Virgin Mobile V Festival in the UK sold out in a hot second. But Digital Media Communications is running an online buzz marketing campaign in which you can win the last remaining tickets in an online game, created by Unit 9. It's DMC's 13th campaign for Virgin.
The game challenges players to parachute onto the last bus to V. Land successfully and you can enter daily prize draws for the final 15 pairs of tickets. It's fun, and a great time waster.
The festival features Radiohead, Morrissey, Faithless, Beck, Razorlight, Kasabian, Paul Weller, Hard Fi, Keane, Groove Armada and many more.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.