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Virgin Viral Campaign Players Vie for Tix to Sold-Out V Festival

The 2006 Virgin Mobile V Festival in the UK sold out in a hot second. But Digital Media Communications is running an online buzz marketing campaign in which you can win the last remaining tickets in an online game, created by Unit 9. It's DMC's 13th campaign for Virgin.

The game challenges players to parachute onto the last bus to V. Land successfully and you can enter daily prize draws for the final 15 pairs of tickets. It's fun, and a great time waster.

The festival features Radiohead, Morrissey, Faithless, Beck, Razorlight, Kasabian, Paul Weller, Hard Fi, Keane, Groove Armada and many more.

Categories: Ad targeting, Advertainment, Advertising Campaigns, Alternative Marketing, Internet PR, Marketing Strategy, Viral Marketing

BL Ochman | Jul 26 06 12:53 | TrackBack (0)

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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