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Subway in Dispute With Franchisees Over Control of Ad Budget

subway.jpgSubway founder Fred DeLuca went to my college, The University of Birdgeport. He was already making money before he even graduated. While his company, with 26,191 restaurants in 85 countries, now calls itself "the world's largest sandwich chain," DeLuca has a reputation as a tough guy who's been known for being abrasive to his agencies and employees.

CNN.money reports that two of the chain's franchise associations, representing nearly 25,000 franchisees, are suing DeLuca to force the company to give them a greater say in how the 4.5% of their sales that they contribute to an advertising fund is spent.The fund is valued at approximately $400 million.

Jim Hansen, CEO of the North American Association of Subway Franchisees (NAASF )explained, "Franchisees fear that, under the new structure, the ad dollars will be put toward campaigns that drive up sales, such as two-for-one sandwich specials, at the expense of profits."


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BL Ochman | Jul 28 06 12:04 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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