Pete Blackshaw has an excellent post about the blogosphere brouhaha over the controversial pay-bloggers-to-post model by a company named (what else?) PayPerPost. The biggest ethical issue is lack of disclosure that the posts are part of a paid advertising program. Yecch.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.