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Is the Google Trademark at Risk of Too Much Success?The Age in Australia reports that the Google trademark is at risk now that "google" has been added to the latest Miriam-Webster Dictionary (without the capital G). It's defined as a transitive verb: "to use the Google search engine to obtain information about (as a person) on the World Wide Web." That puts Google in the company of Jello, Frigidaire, Rollerblade, Xerox and Kleenex, who've all seen their trademarks slip into common usage. Categories:
Internet, Internet strategy, Marketing Strategy, News, Search Engine Marketing, Technology, Trends
BL Ochman
| Jul 7 06 5:15
| TrackBack (0)
CommentsYeah.. Google is of tremendous popularity. In Russian language verb google is also used for process of search. I can't imagine names of other search engines being used as a verb. Posted by: Casual Software Downloads at August 14, 2007 7:06 AM Post a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
Contact: BL (at) whatsnextonline (dot) com
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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