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Is the Google Trademark at Risk of Too Much Success?

The Age in Australia reports that the Google trademark is at risk now that "google" has been added to the latest Miriam-Webster Dictionary (without the capital G). It's defined as a transitive verb: "to use the Google search engine to obtain information about (as a person) on the World Wide Web."

That puts Google in the company of Jello, Frigidaire, Rollerblade, Xerox and Kleenex, who've all seen their trademarks slip into common usage.

Categories: Internet, Internet strategy, Marketing Strategy, News, Search Engine Marketing, Technology, Trends

BL Ochman | Jul 7 06 5:15 | TrackBack (0)

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Yeah.. Google is of tremendous popularity. In Russian language verb google is also used for process of search. I can't imagine names of other search engines being used as a verb.

Posted by: Casual Software Downloads at August 14, 2007 7:06 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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