Coors Exec & Pitchman Alleged DWI: Website Urges Responsible Driving

Coors Brewing Company CEO and TV pitchman Peter Coors apologized today for a May 29th DWI arrest for which he has a court date next Thursday. Thankfully, he didn't hit anyone or cause an accident. Coors better get busy with an anti-drunk driving campaign.

On its website, Coors says it supports "more severe consequences" for drunk drivers.

"The processing of drunk drivers should be streamlined and drunk driving must result in an immediate consequence, such as implementing an 'administrative license revocation,'" the "Doing Our Part" section of Coors' site reads. "Penalties for drunk driving should be escalated for higher BAC levels and for repeat offenders."

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