Steve Hall at adrants reported that virtual Burger King/Maxim babes were appearing on the Burger King site and conversing with visitors. Apparently, the two companies are partnering on marketing something or another.
But, umm, we couldn't find the Maxim hotties on the BK site. We went to the Maxim site and there was a spoof of the Burger King, picking his nose and giving the world the finger.
We long ago totally gave up on trying to understand Burger King marketing but we sure would like to know if anybody picking his nose ever sold a hamburger?
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations