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BBC to Launch Customer-Created Stations

The BBC has announced that it will launch a new service, called MyBBCRadio, that allows listeners to take control and create their own personalized content. It will combine various services already offered by the British network, such as podcasts and Internet radio options like their on-demand iPlayer service.

FMQB says The BBC's online offerings have been a hit in the U.K., with 4.5 million podcasts downloaded in May alone, according to their figures. And 20 million hours of online BBC programming was listened to. in March.

A member of the adrants forum says: "I'm thinking that this type of thing will soon be everywhere. Consumer radio, consumer nightclubs,... consumer ad agencies perhaps....Might be interesting times ahead (as long as we can avoid a few things like consumer dentistry, surgery, etc.)


BL Ochman | Jul 7 06 4:54 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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