The fabulous Molly Holzschlag writes that from this day forward, she will no longer speak for food. I'm with Molly on this one.
About being asked to "participate" in a conference without pay, she says:
"... the major company in question, while asking for my apparent expertise and enthusiasm, doesn't see fit to pay my travel or time. In fact, the entire invitation reads as if I owe them the honor of my presence, and not only that, should pay for the privilege."
Don't even bother to send the invitation, she says, "if you want me to speak at your event for free, and if you're a rich corporation with deep pockets and not a legitimate charity or community organization..."
Like Molly, I can understand the no-pay issue when there's good cause, and in that case a speaker may choose to modify his/her fee. But, as Molly so eloquently notes,
"this crap of paying for the privilege of speaking, in my opinion, has gone on too long and for all the wrong reasons.
I encourage all people who publicly share their knowledge and travel distances to do so start putting a reasonable price on their knowledge and experience. "
I speak several times a month. Lots of opportunities come to me through speaking. I paid my way to AdTech,San Francisco, which was largely a waste of time. I'm not going to pay for travel and hotel ever again.
Nonetheless, I am speaking gratis tomorrow for PRSA in New York. Talking to publicists is a lot like banging your head against the wall. But I decided to try one more time. Next year, they have to pay me. :>)
BL
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.